ASUS Prime is the next evolution of the ASUS motherboard, born of a pedigree that stretches back to 1989. Our team of world-class engineers are passionate about empowering everyone to enjoy the benefits of customization and tuning, and the driving force behind the development of Prime is to make advanced enthusiast controls easily accessible — maximizing performance, stability and compatibility for the very best DIY PC experiences. Simply stated: it's time for Prime.One click takes care of all that complex tuning. ASUS 5-Way Optimization makes your PC smart. It dynamically optimizes essential aspects of your system based on real-time usage — so you get superb CPU performance, everyday energy savings, ultra-stable digital power, cool and quiet fans, and now networking and audio settings that are tailored to your apps. In short, 5-Way ASUS Optimization ensures that your PC is perfect for gaming, entertainment and productivity!- Games run swiftly and smoothly with high performance, prioritized bandwidth and vivid sound.- Fans stay whisper-quiet for everyday computing, and ensure extreme cooling efficiency when gaming.- Stutter is eliminated for smooth-running apps, even under heavy loading.- Energy waste is reduced so you'll save money.